Understanding AdWords Approval Policy

AdWords Policy
AdWords Policy

The AdWords approval policy is an issue that affects many affiliates trying to promote their products through the popular advertising service. If you are an affiliate, you need to understand how the AdWords approval process works. Google looks at a few different factors when it comes to approving the ads you submit.

One of the areas that Google looks at is the user experience. Google wants to make sure that the user experience is positive at all times. Because of this, they do not want annoying ads or misleading advertisements in AdWords. This means that you’ll have to direct visitors to a legitimate website that deals with the advertisement when you set up the ad.

The ads that you put out also have to be safe according to Google standards. This means that you cannot advertise anything relating to pornographic, or violent material on AdWords. If you try to slip something by, Google will reject the ad and possibly revoke your privileges. They will not allow you to advertise products such as gambling or casinos, fireworks, weapons, drugs, tobacco or counterfeit items. Make sure that the items you try to promote are not on this list. You also cannot promote items that could hurt Google’s brand or image. For example, you cannot advertise any products that promote blackhat search engine optimization. Google only wants products and services promoted that fit in with their corporate strategies and positive image in this area.

The accuracy of your advertisements on Google AdWords is another area of concern. This means that you cannot make false claims in your ads. For example, if you are selling iPads on your site for $700 and you advertise through ad words that customers can get them for $10, this is false advertising. Google will check your ad to make sure that it is legitimate and not misleading. If you try to include a false advertisement, it will be shot down by Google.

When setting up advertisements for AdWords, you also have to make sure that you are transparent and forthcoming. Google likes people to be able to see who they are dealing with and who customers are being billed by. You can’t try to hide the price that customers will be charged for a particular product. Using any deceptive or shady techniques in this regard can result in you having your advertising rights revoked.

Try to regularly check your advertisements to make sure that they are not questionable in the eyes of Google. This way, you can stay in Google’s good graces and continue promoting your products.

(Thank you James D. for your nice contribution)

is an issue that affects many affiliates trying to promote their products through the popular advertising service. If you are an affiliate, you need to understand how the AdWords approval process works. Google looks at a few different factors when it comes to approving the ads you submit.

One of the areas that Google looks at is the user experience. Google wants to make sure that the user experience is positive at all times. Because of this, they do not want annoying ads or misleading advertisements in AdWords. This means that you’ll have to direct visitors to a legitimate website that deals with the advertisement when you set up the ad.

The ads that you put out also have to be safe according to Google standards. This means that you cannot advertise anything relating to pornographic or violent material on AdWords. If you try to slip something by, Google will reject the ad and possibly revoke your privileges. They will not allow you to advertise products such as gambling or casinos, fireworks, weapons, drugs, tobacco or counterfeit items. Make sure that the items you try to promote are not on this list. You also cannot promote items that could hurt Google’s brand or image. For example, you cannot advertise any products that promote blackhat search engine optimization. Google only wants products and services promoted that fit in with their corporate strategies and positive image in this area.

The accuracy of your advertisements on Google AdWords is another area of concern. This means that you cannot make false claims in your ads. For example, if you are selling iPads on your site for $700 and you advertise through ad words that customers can get them for $10, this is false advertising. Google will check your ad to make sure that it is legitimate and not misleading. If you try to include a false advertisement, it will be shot down by Google.

When setting up advertisements for AdWords, you also have to make sure that you are transparent and forthcoming. Google likes people to be able to see who they are dealing with and who customers are being billed by. You can’t try to hide the price that customers will be charged for a particular product. Using any deceptive or shady techniques in this regard can result in you having your advertising rights revoked.

Try to regularly check your advertisements to make sure that they are not questionable in the eyes of Google. This way, you can stay in Google’s good graces and continue promoting your products.

(Thank you James D. for your nice contribution)

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